SCA Hygiene Products screens new TV campaign

Lucy Barrett, Marketing, Thursday, 06 August 1998, 12:00am,

SCA Hygiene Products screens a new TV campaign for its Bodyform sanitary towel from this week, promoting its new extra-thin Invisible range. The ad, set on the streets of Toronto, pushes the message that there is ’no better protection against leaks’ by showing each word in an everyday location, in headlines, on signs, and on a van. Roose & Partners created the ad, which is the first Bodyform campaign to emphasise product features.

SCA Hygiene Products screens a new TV campaign for its Bodyform

sanitary towel from this week, promoting its new extra-thin Invisible

range. The ad, set on the streets of Toronto, pushes the message that

there is ’no better protection against leaks’ by showing each word in an

everyday location, in headlines, on signs, and on a van. Roose &

Partners created the ad, which is the first Bodyform campaign to

emphasise product features.

This article was first published on Marketing

Account Director SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International
PR and Media Officer - Fundraising (maternity cover) Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London
Senior PR Consultant TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1)
PR Manager - Brilliant consumer brand in lifestyle + leisure Foundry, The
c £40,000, London
Senior Account Executive Positions - Corporate, Entertainment, Luxury & Consumer PR Roles Sterling Media
Competitive, subject to experience, South Kensington