Public sector tenders aren't PC-obsessed
PR Week UK,
Friday, 25 November 2005,
I was amazed to read that some PR consultants feel public sector bodies operate 'overtly PC' procurement tenders ('Public sector cake needs dividing fairly,' 11 November). It must be tiresome for people in a predominantly white, middle-class industry to have to think about issues such as diversity when all they are after is a slice of a UK PR budget that has grown by 200 per cent in the past five years.
Public and charitable bodies serve, and communicate with, some of the
most disadvantaged communities - impossible without considering gender,
race and class.
Public sector purchasers are more concerned with agencies that share
their values than those that simply 'tick the (diversity) boxes'. And
they can spot someone who just wants to milk the cash cow a mile
Carol Grant, director, Grant Riches Communications.