Public sector tenders aren't PC-obsessed
PR Week UK, Friday, 25 November 2005, 12:00am,
I was amazed to read that some PR consultants feel public sector bodies operate 'overtly PC' procurement tenders ('Public sector cake needs dividing fairly,' 11 November). It must be tiresome for people in a predominantly white, middle-class industry to have to think about issues such as diversity when all they are after is a slice of a UK PR budget that has grown by 200 per cent in the past five years.
Public and charitable bodies serve, and communicate with, some of the most disadvantaged communities - impossible without considering gender, race and class.
Public sector purchasers are more concerned with agencies that share their values than those that simply 'tick the (diversity) boxes'. And they can spot someone who just wants to milk the cash cow a mile off.
Carol Grant, director, Grant Riches Communications.
Share this story
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
Most commented
