Account win: Souk Response wins BHB Order of Merit account
Promotions & Incentives, Monday, 21 November 2005, 12:00am,
The British Horseracing Board's (BHB) has handed its Order of Merit through-the-line account to Souk Response.
The Order of Merit, a season-long league system that tracks the performance of horses, is in its second year. "The remit is to boost awareness of the event with race-goers," said Chris John, marketing director of BHB.
Souk's first job will be to produce a fixture list booklet for BHB.
This article was first published on Promotions & Incentives
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