Posterwatch: The monthly analysis of outdoor advertising recall

Q: Which of the following poster campaigns do you remember seeing recently? FRONT TWO WEEKS OF OCTOBER Format Company Planning agency/specialist Recall (%) 1 48s,96s Orange Mother/Initiative 58 2 48s O2 Vallance Carruthers Coleman Priest/ 57 ZenithOptimedia 3 48s,96s AOL Grey London/Vizeum UK 53 4 Buses TV Licensing Abbott Mead Vickers BBDO/PHD 50 5 6s T-Mobile Saatchi & Saatchi/MediaCom 47 6= 6s Wallace & Gromit TEA Creative/ZenithOptimedia 46 6= Buses Direct Line Clemmow Hornby Inge/MediaCom 46 6= 6s,48s Sheila's Wheels In-house/Carat 46 9 6s COI-Benefit Fraud Leo Burnett/Starcom Mediavest 44 10 48s,96s DFS Publicity Bureau/Brilliant Media 43 BACK TWO WEEKS OF OCTOBER Format Company Planning agency/specialist Recall (%) 1 6s BSkyB HHCL United/MediaCom 71 2 48s,96s Marks & Spencer Rainey Kelley Campbell Roalfe Y&R/ 56 Walker Media 3 48s,96s British Heart Lowe/Manning Gottlieb OMD 49 Foundation 4 Buses Star Wars: The Creative Partnership/ 47 Episode III-DVD Starcom Mediavest 5 6s Lynx Bartle Bogle Hegarty/MindShare 44 6 Buses Blockbuster Doner Cardwell Hawkins/Walker Media 42 7 96s British Airways M&C Saatchi/ZenithOptimedia 38 8 48s,96s Barclays Bartle Bogle Hegarty/Starcom 36 9 96s Renault Clio Publicis/Carat 35 10 48s,96s O2 i-mode Vallance Carruthers Coleman Priest/ 31 ZenithOptimedia Posterwatch research was conducted from 7-9 and 21-23 October and 4-6 November by NOP World (020 7890 9000) as part of a fortnightly telephone omnibus survey among more than 1000 British adults. Advertisements were selected on size of campaign by Concord www.concord.co.uk (020 7543 4444).

This article was first published on Marketing