Forum snaps up ukbetting brief
Hannah Marriott, PR Week UK, Thursday, 10 November 2005, 12:00am,
Ukbetting.com has taken on Forum Communications to handle consumer PR for its 17 brands, which include totalbet.com, football365.com and sportinglife.com.
One of Forum's tasks will be raising awareness of the content of the sites to drive traffic, via trade and consumer media campaigns.
Ukbetting launched in 1998 and is headquartered in Leeds. Six-month profits rose by 21 per cent to £11.4m in July, despite a general decline in the sector.
Newcastle-based Forum beat Beattie Communications, bgb communications and Fresh PR to the brief.
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