The Samsung review was one of those much-vaunted global holding company pitches that became so fashionable last year. As has so often been the case, Sorrell played a masterstroke to land the business, despite Publicis Groupe being a fierce contender. But already the global creative account is defecting; while the rest of the WPP Samsung business remains intact, JWT (which handled account management) and Berlin Cameron (which handled strategy and creative) are being dumped from key international creative assignments.
It's bad timing for JWT and its global chief, Bob Jeffrey, following hot on the heels of the agency's failure on the British Airways and Omo pitches.
Having benefited from some nice wins through WPP, JWT now desperately needs to prove it has the creative nous to win - and keep - business itself.
This article was first published on Campaign