Media: Nicorette signs up for New Year transport deal

TDI has signed up the nicotine substitute brand, Nicorette, to

sponsor free travel on London’s buses and tubes on New Year’s Eve.

The deal, worth pounds 225,000, comprises 1200 posters across the

Underground network, 500 bus sides and 30,000 Docklands Light Railway

leaflets. Nicorette branding will also appear on 300,000 timetables at

bus stops throughout the capital.

The campaign breaks this week through Bates Dorland and features the

line ’You can do it. Nicorette can help’. Media planning is through

Zenith Media.

TDI is currently looking for sponsors for clocks counting down to the

millennium, as well as for the commercial opportunities offered by the

Jubilee Line extension.

This article was first published on Marketing