The death of Diana, Princess of Wales, has prompted many
advertisers to drastically scale down their advertising commitments.
Many advertisers in the car, alcohol, newspaper, insurance and
photographic sectors are pulling their TV advertising until after
Mercedes, makers of the car in which the princess was travelling, has
pulled its new brand building campaign indefinitely.
Some advertisers, such as Virgin, have pulled ads across the board.
Meanwhile, a number of other particularly ’sensitive’ advertisers have
opted for a low profile. Advertisers with French-themed advertising,
such as Eurostar, have also pulled off air. Orange has withdrawn because
of its ’Future is Bright’ line.
Neither Channel 4 nor Sky is showing any ad breaks during news coverage
until next Monday. ITV’s News at Ten looks likely to follow suit, at
least until the weekend.
There will be no ads on ITV, Channel 4 and Channel 5 until Saturday
Elsewhere, the major retailers said they would not open their stores
until 2pm on Saturday.
This article was first published on Marketing