Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) British Gas Clemmow Hornby Inge/Carat 71 2 (-) Churchill EBP/MediaCom 69 3 (-) DFS Phillipson Ward Longworth Camponi/ 65 Brilliant Media 4 (-) Kellogg's Special K JWT/MindShare 51 5= (-) Yakult Wieden & Kennedy/M2M 47 5= (-) Asda - George Publicis/Carat 47 7= (-) Privilege M&C Saatchi/MediaCom 44 7= (-) NiquitinCQ WCRS/MediaCom 44 9 (-) Capital One DDB London/Starcom Mediavest 42 10 (-) Surf Tropical Bartle Bogle Hegarty/MindShare 41 11= (-) Pizza Hut Wieden & Kennedy/Starcom 40 11= (9) 3 WCRS/MindShare 40 13 (-) Tesco Lowe/Initiative 39 14= (-) Saab 9-3 Lowe Brindfors/Initiative 38 14= (-) McVitie's Cookies Publicis/Starcom 38 16= (-) Barclays Bartle Bogle Hegarty/Starcom 30 16= (-) Mars Abbott Mead Vickers BBDO/ 30 ZenithOptimedia 18 (-) Cadbury's Mini Rolls DDB London/Universal McCann 29 19 (-) Red Bull Kastner & Partners/AMS Media 27 20= (-) Boots Mother/MediaCom 23 20= (15) Vodafone JWT/OMD UK 23 Adwatch research was conducted from 29 September-3 October by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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