Blue with cold

DANNY ROGERS, Marketing, Thursday, 04 June 1998, 12:00am,

Nestle Rowntree has re-introduced Kit Kats that turn blue in the fridge.

Nestle Rowntree has re-introduced Kit Kats that turn blue in the

fridge.

The wrappers are printed in thermochromatic inks that reveal a snow

crystal pattern on the white oval background of the logo and a blue halo

around the lettering.

This article was first published on Marketing

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