Public sector PR gets deserved recognition

As an ex-local government PRO I understand the frustrations of those

working in-house with limited budgets and the unique internal and

external pressures only the public sector can bring to bear.

I appreciate the irritations of having one's creative ideas disregarded

only to find that a well-meaning departmental director has engaged an

expensive PR consultancy with no public sector experience to undertake

one of the few interesting projects - often with poor results.

But over the past few years things have started to change for the

better, not only with the growth in recognition of the unique skills of

public sector PROs, but also through initiatives such as 'Communicating

with Communities' and the quality of consultancy support by public

sector specialists.

Rachel Sullivan, director, Evodia.