Design consultancy Siebert Head has launched Pack Track - a system of
analysing packaging designs by filming shoppers in supermarkets.
Selected consumers are fitted with a special headset, which records eye
movement to discover what part of the design catches their attention
Air Miles is to launch Air Miles Motivation in May. The product includes
an electronic collection software package and allows employers to design
a customised system which will improve loyalty and motivation within the
Nestle Rowntree’s Fruit Pastilles has launched a new promotion, through
Tequila, which offers children the chance to collect ‘free frenzied
stickers’ of six Fruit Pastilles characters. The stickers, with names
such as Tingle Tongue Taste, Ranting Raspberry and Loopy Lime, can be
peeled off and restuck.
Malibu is producing a commemorative bottle to celebrate the signing of a
three-year sponsorship deal with the Congaline Carnival in Barbados. The
bottle will carry a ‘De Malibu Congaline’ painted design and the
sponsorship will be supported in the UK by a Virgin Radio broadcast from
Barbados as well as on-air promotions and competitions.
OAG Reed Travel Group is to launch an integrated marketing campaign to
promote OAG FlightDisk in Europe. The pounds 500,000 campaign, which has
been created through Judith Donovan Associates, uses response-driven
advertising, inserts and direct mail to over 50,000 subscribers to
position FlightDisk as an independent guide to the global travel
Polygram Filmed Entertainment has joined with Telelink Direct to launch
a direct marketing campaign in support of its latest film Mr Holland’s
Opus. The pounds 250,000 campaign targets musicians and teachers and
aims to provide 85,000 free screenings by the end of April to stimulate
word of mouth.
Public Relations firm Non-Stop Communications has won the Steven Carey
and Beauty International accounts.
Glayva, part of the White & Mackay portfolio is to sponsor the largest
exhibition of the works of Scottish designer Charles Rennie Mackintosh.
South London-based point-of-sale company DisplayCraft has joined the
ranks of large-format poster and adshell producers, with the delivery of
a Thieme multicolour large-format machine.
This article was first published on Marketing