Rivett-Jones is bringing more than six years of brand response experience to the Yorkshire-based team, having held senior management positions at Joshua, Grey Direct and GGT Direct.
In 1999, Rivett-Jones co-founded Made With Love, which was cited as one of the top-10 fastest growing agencies in 2002 and was later acquired by Chemistry in 2003.
Gary McCall, Poulters' managing director, said: "Peter's appointment underlines Poulters' commitment to bringing in the best talent in the business. He brings with him strategic insight and brand response experience that is second to none."
The Poulter Group was voted National Agency of the Year at the 2003 Cream Grand Prix Awards.
Its clients include: Bailey Telecom, Britvic Soft Drinks, Careergen, Carlton Cards, Co-operative Group, DfES and Gala Bingo.
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