Inmarsat readies £1.5bn satellite
Sarah Robertson, PR Week UK, Thursday, 06 October 2005, 12:00am,
Satellite comms company Inmarsat has brought in Harvard PR, ending its four-year relationship with Bite Communications.
Harvard is handling the £1.5bn launch of Inmarsat's next generation of satellites, which will provide broadband and navigation services. Clients include firms in the marine and aviation industries, journalists, aid groups and businesses that operate in trouble spots.
The pan-European campaign will target technical and business audiences via national and trade media to promote the satellite launch programme.
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