Johnson King wears five-a-side crown

Regular readers will recall that the match had been re-arranged (and

extended to include JK's participation) after the original contest was

embarrassingly aborted when Text 100's team failed to locate a pitch

that they themselves had booked (PRWeek, 5 August).

Text 100 made no mistake this time round - they were eagerly warming up

at a newly booked venue while PRWeek were still getting changed and JK

had yet to even arrive.

JK eventually won the tournament, leaving account director Joe 'The Cat'

Banks to warm the cockles by saying: 'It's heartening that PR and the

media can come together like this, united by the beautiful game.'

Managing director Mike King, meanwhile, added, provocatively: 'Text 100

have been uncharacteristically quiet since our victory ... and where's

our trophy?'