Nordic clothing firm in global bid
PR Week UK, Thursday, 29 September 2005, 12:00am,
Norwegian outdoor clothing brand Helly Hansen has hired Hill & Knowlton to manage its global PR.
It is the first time the niche adventure clothing and workwear brand has used PR on an international scale. Previous campaigns, run
by local agency PR-operatørene, were based around outdoor pursuits such as skiing and kiteboarding.
H&K clinched the £100,000 account after a pitch against Burson-Marsteller and the Norwegian incumbent, which continues to be retained to work within specialist markets.
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