Coutts seeks agency

Coutts Group, the international private banking business famed for

its royal patronage, is looking for an ad agency to help it raise the

profile of its sponsorship activities.

Sources close to company suggest, however, that the work may lead to

Coutts appointing a full-time agency for the first time in an attempt to

broaden its appeal.

At present the bank uses various agencies for project work, such as

DMB&B for direct mail. Its current search is for an advertising agency

to create advertisements to be used at sponsorship events.

The company sponsors a number of events such as an international

composing competition, a theatre company’s awards and a number of

equestrian events.

The search is being headed by the bank’s director of marketing, Paul

Fenney. In May this year the bank appointed a global PR agency for the

first time in an attempt to attract new customers to the business

worldwide.

This article was first published on Marketing