Tesco has announced plans to give away up to pounds 1.5m worth of
holidays this summer, raising the stakes in the promotional war between
the big two supermarkets.
Rival Sainsbury’s recently announced a series of holiday promotions
including an offer of pounds 100 discounts on holidays booked at First
Choice, British Airways Holidays, Sovereign and Crystal.
Tesco’s six-week promotion, which offers 2000 prizes, is one of its
biggest yet, ranking alongside its Skoda car giveaway at the end of last
It will mail nine million Clubcard members a mini ’passport’ printed
with a number, which customers check against a second number which will
appear on their till receipt.
Stores will also display winning numbers weekly in-store for Clubcard
holders who have made purchases that week, while national newspaper and
internet advertising and in-store marketing will support the launch.
Butlins, Haven, Stakis, Hilton, Panorama and Airtours will provide the
prizes for one week of the promotion each.
The tie-ups follow Tesco’s ongoing deal with Going Places, announced at
the end of April. Clubcard members now receive one point for every pound
spent on holidays booked through Going Places.
This article was first published on Marketing