Tesco replies in retailer war with holiday offering

Tesco has announced plans to give away up to pounds 1.5m worth of

holidays this summer, raising the stakes in the promotional war between

the big two supermarkets.

Rival Sainsbury’s recently announced a series of holiday promotions

including an offer of pounds 100 discounts on holidays booked at First

Choice, British Airways Holidays, Sovereign and Crystal.

Tesco’s six-week promotion, which offers 2000 prizes, is one of its

biggest yet, ranking alongside its Skoda car giveaway at the end of last

year.

It will mail nine million Clubcard members a mini ’passport’ printed

with a number, which customers check against a second number which will

appear on their till receipt.

Stores will also display winning numbers weekly in-store for Clubcard

holders who have made purchases that week, while national newspaper and

internet advertising and in-store marketing will support the launch.

Butlins, Haven, Stakis, Hilton, Panorama and Airtours will provide the

prizes for one week of the promotion each.

The tie-ups follow Tesco’s ongoing deal with Going Places, announced at

the end of April. Clubcard members now receive one point for every pound

spent on holidays booked through Going Places.

This article was first published on Marketing