Daily TV Marketplace - 9 million tune into Emmerdale

MediaWeek, Media Week, Wednesday, 15 December 2004, 1:00pm,

With no Champions League football last night, Emmerdale returned to its usual 7pm slot in the in the schedules this week, gaining over 1.1 million extra viewers in the process.

More than 9 million on average tuned in to the rural soap last night to see Val exposed as a liar and Terry snubbed in his plans to reopen the bed and breakfast.

The show was ITV1’s hit of the evening with a 44% audience share.

Emmerdale was only outdone by EastEnders in ratings terms last night, as the BBC One show took an audience of 10.7 million at 7.30pm - a share of 49%.

BBC One also won out in the 8pm soap battle as the nurses and doctors of Holby City, despite having 700,000 fewer viewers than last week, managed to out rank The Bill's Bobbies by 1.4 million.

In the primetime 9pm slot, however, it was BBC Two's family history show Who Do You Think You Are? that continued to be the surprise package for Tuesday nights.

The edition, which followed the comedian Vic Reeves as he searched for relatives of his bigamist grandfather in Liverpool and Scarborough, took an 18% audience share and had 400,000 more viewers than last week's show, which featured the writer and actress, Meera Syal.

However, following on from the success of its lottery-related drama Can't Buy Me Love on Monday night, ITV1's documentary A Decade of Lottery Disasters, took the star prize at 9pm with 5.4 million viewers and a 24% audience share.

Runner-up was Nick Ross and Fiona Bruce's Crimewatch over on BBC1, which took a 19% audience share, with Who Do You Think You Are? just behind in third place.

Channel 4 will be pleased that it latest domestic entertainment show Kim and Aggie Clean Up America, a spin-off of the hit How Clean Is Your House?, topped 2.5 million at 8pm.

However both the second episode of scam show The Heist and the latest Teachers had fewer viewers than last week, again being defeated by Five's CSI: Miami and CSI: Crime Scene Investigation, which took 2.1 million and 2.3 million respectively in the 9pm and 10pm slots.

By Martin Hemming

This article was first published on Media Week

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