Football top brass targeted with FC Business

The magazine will have a print run of 44,000 copies per issue – around the same number as there are professional and amateur clubs in the UK – and has won the support of the English Football Association and high-profile advertisers.

Andy Mullen, publisher of FC Business, said: “Our aim was to publish a magazine which would serve as a practical guide to assist the decision makers at football clubs who are often invisible to fans on the terraces.

“It was very satisfying to hear from first-issue readers telling us that our articles on fund raising and stadia development influenced them in how they tackled similar issues at their own football clubs.

"Knowing that we were making a difference by providing a valuable information service convinced us that FC Business had to be a monthly magazine."

The pilot edition of the magazine was produced in October and was initially a bi-monthly project for the title’s owner, Gateshead-based Baltic Publications.

By Kevin May

This article was first published on Media Week