Cinema advertising grows 23% in Q3 of 2004

The once under fire sector posted a massive 23.1% increase in advertising revenue to £40m during July to September on the same period in 2003.

Figures from the Advertising Association and World Advertising Research Center said expenditure in the UK increased overall by 4.6% during the same period, a rise of 3.3% in real terms.

Other star performers included outdoor, which posted an increase of 7.3% year on year to £214m.

The regional press saw a healthy increase on 5.6% to £781m, while television also saw its ad revenues rise by 5.7% to just £70m short of the magic £1bn mark.

Two of the worst performing sectors were national newspapers, with a modest 3.1% increase to £448m, and radio, posting a 3% rise to £135m.

The magazines market also showed indifferent progress compared to the soaring cinema, television and regional press sectors.

Consumer titles managed just a 1.5% increase to £193m for the same period, although the b2b sector revealed solid growth of 4.3% to £301m.

In press, classified advertising is now just £43m behind the traditionally dominate display advertising cousin.

Revenues between the two revenue streams for the press market were £883m for display (up 3.1%) and £840m for classified (up 5.5%).

By Kevin May

This article was first published on Media Week