It’s been another intriguingly high octane one of mergers, hirings and firings. With the added bonus of emerging from the media recession too, there’s little to complain about.
Take whatever sector you like – newspapers, magazines, TV, radio, cinema, outdoor, online – there’s been plenty of action. You can read about some of the highlights of the year in our feature, starting on page 30.
It’s virtually impossible to find someone who does not claim to have been busier than ever before – and most are working in more sophisticated ways too.
Marketing directors are facing the complicated demands of refined consumers and increased competition.
Agencies are having to fight harder to win business and offer far more to clients to keep it.
And decent sales people have moved from flogging the product to offering something closer to consultancy.
All things considered, this has been a year in which the industry changed mostly for the better.
It was also a year of change for Media Week as we left our old format behind with the aim of covering the industry better for our readers. We do so of course, thanks to the support of our advertisers, to whom we’re suitably grateful. And incidentally, those very same advertisers have decided that most of you will have vanished on holiday by next Tuesday so they don’t want to advertise to you – hence the fact that this is our last edition of the year.
But we won’t be putting our feet up too much – we’ll be updating the website right up to Christmas Eve and you can sign up to our daily news e-mail for free.
And we’ll be letting our hair down just a little. In fact, the Media Week team is having its Christmas lunch next Tuesday, the 21st. And from mid afternoon, we will be in the Pitcher and Piano at 42 Kingsway in Holborn.
We’d love to see you – come and have a pint. And if you don’t make it, have a great break anyway. We’ll be back in print on 11 January.
This article was first published on Media Week