Guardian Weekly re-launches in the US

The Guardian’s international news round-up title has been re-launched in the US ahead of the presidential election as a current affairs-style magazine.

The newsstand edition of Guardian Weekly – a digest of stories from the UK newspaper, Washington Post and Le Monde – will be supported by a targeted advertising campaign featuring point-of-sale, direct mail and sampling.

The new version of the magazine will be cover-wrapped and pitched as a traditional news weekly title, such as Time and Newsweek.

A quarter-fold format will also reveal an A3 poster containing a news-related cartoon.

Will Ricketts, Publisher of Guardian Weekly, said:  “North America is a strong market for Guardian Weekly.

“We already have a very loyal following and the redesign and relaunch will encourage our readership base to expand.

“In addition to a digest of global news, Guardian Weekly offers the very best in commentary, opinion and insight.

“The full colour cover wrap will attract attention on the newsstand and Steve Bell’s weekly cartoon will introduce a singularly acerbic perspective on the US election to a new audience.”

This article was first published on Media Week