Telegraph launches glossy travel mag

The new 68-page, large-format supplement, called Ultratravel, will be distributed with the newspaper in London and the South East from 13 November with a print run of 600,000 copies.

The focus of editorial and advertising will be on premium leisure holidays and is being billed as the “guide to heaven on earth”.

Advertising slots signed up for the first edition includes Emirates, Silversea Cruises, Shangri-La Hotels and Elegant Resorts.

Graham Boynton, Telegraph travel editor and Ultratravel editor, said “While the emphasis these days is often on £15 flights to cut-price hotels in crowded resorts, the real pleasure of 21st century travel for those who can afford it is the delight of travelling at the front of the aircraft and being delivered refreshed into a world of calmness, smoothly efficient service and exquisite taste.

“Budget travel has its place but this magazine is unashamedly for travellers on the next stage of the journey.”

Published in association with UltraTravel Ltd, an agreement has already been made to publish the magazine for four issues in 2005.

Stephen Dunk, sales director at Telegraph Group Limited, said: “The launch of Ultratravel capitalises on the phenomenal growth in the premium leisure market.

“The response from this sector of the travel industry has been unbelievably positive, with advertisements placed by companies from all over the world, including some who have never advertised in the UK before.

“We are very excited about our commitment to further editions in 2005 given the overwhelming success of the first issue.”

This article was first published on Media Week