Agencies braced for Lions

MediaWeek, Media Week, Monday, 20 June 2005, 5:15pm,

The advertising industry has descended on the South of France for the annual Cannes Lions festival, with a UK media agency shortlisted in almost every category in the Media Lions awards.

ZenithOptimedia has been shortlisted twice in prestigious Best Use of TV category for its work on for Puma and Hewlett-Packard.

The Publicis-owned agency has also made the final round of entries in the Sponsorship and Young Adults categories.

Other UK media agencies set to face their global counterparts in the 18 categories include Starcom (cinema, radio and online), Manning Gottlieb OMD (newspapers, radio and online), MindShare (special events and Young Adults) and MediaCom (mixed media).

The awards will be announced on Tuesday 21 June.

By Kevin May

This article was first published on Media Week