Independent research has found people preferred the Labour party’s much-
criticised poster campaign to the Conservative Party’s high-profile
‘demon eyes’ work.
More than 70 per cent of the respondents to Maiden Roadside’s Signpost
survey, which quizzes 300 people each month to gauge reaction to
campaigns, remembered seeing the Tory ‘New Labour. New danger’ and
Labour ‘Union Jack’ ads. However, more than two-thirds said that they
did not like the posters.
Conversely, less than half remembered the Labour ‘Same old Tories, same
old lies’ ad, but 48 per cent liked the campaign.
The Tory campaign was more successful with men than women, and appealed
particularly to ABC1s and 18- to 24-year-olds. The Labour ad campaign
was liked by both sexes equally but was popular with 35- to 44-year-
olds and ABs.
The results suggest the two campaigns are running neck and neck in terms
of effectiveness. Francis Goodwin, the managing director of Maiden
Roadside, said: ‘They are well above average, nearly twice the normal
Labour is understood to have booked poster sites in key locations in
marginal constituencies for next March and April. The Tories have yet to
secure sites for next spring - when the general election is likely to be
Poster contractors have ruled out the booking of sites under the names
of other advertisers, so both political parties are expected to reveal
their plans at least three months before polling day.
This article was first published on Marketing