Legendary boxing promoter Don King will be the face of the next campaign from the BBC for its coverage of the third round of the FA Cup.
King is featured in the trails, which will air on BBC television, radio and online from December 22 until May next year. The campaign was created by BBC Broadcast, and will use the trail "It Don't Need No Don" to stress the unique and dramatic nature of the FA Cup. A poster campaign will also run as part of the promotion.
This article was first published on Media Week