John lewis: working closer with Waitrose
John Lewis Partnership is looking for an agency for its media business as it aligns itself more closely with supermarket sister chain Waitrose.
Full-service agency Burkitt DDB currently runs the John Lewis business, which spends in the region of £2m on advertising, while BrandConnection holds the Waitrose account and Ocado, its online delivery service, worth £8m.
Waitrose is overhauling its branding to highlight the association between itself and John Lewis and the two are working together on a recently launched retail concept - Waitrose Food and Home - which combines upmarket food retail with home products from John Lewis.
It has been speculated that the review of John Lewis's business will spark a wider review incorporating the Waitrose account.
Shifting its entire business into one agency would create cost efficiencies for John Lewis, which reported a £10m dip in pre-tax profits in its most recent financial results.John Lewis Partnership was not available for comment as Media Week went to press, but Waitrose said that merger plans were not imminent.
This article was first published on Media Week