As the Government's drug policy continues to be one of the biggest political hot potatoes, the Home Office and Department of Health have invited four agencies to pitch for a £3m campaign to raise awareness among young people of the dangers of Class A substances.
MGOMD, PHD, MediaVest and Naked have all been short-listed with partner creative agencies to pitch for the media planning task.
The move comes amid controversy surrounding Government drugs adviser Keith Hellawell's resignation over plans to reclassify cannabis as a class C drug.
The four-year advertising campaign will be launched in support of the Government's cross-departmental 10-year anti-drugs strategy which he spearheaded.
This article was first published on Media Week