TFL launches major congestion charging campaign
MediaWeek, Media Week, Friday, 20 December 2002, 12:00am,
TFL launches major congestion charging campaign
Transport for London is planning to launch a massive campaign in early January to raise awareness about the approaching congestion charging zone in central London, due to come into force in February.
The campaign will target London businesses, and aim to communicate the benefits of the charges, the different payment options on offer and the availability of fleet schemes for business with 25 or more vehicles.
The campaign will use email, leaflets and information packs to communicate with businesses.
Director of congestion charging at Transport for London Michelle Dix said: "It is important that businesses in London are aware of the details of the congestion charge so that they can make sufficient preparations."
This article was first published on Media Week
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