Metro has unveiled a major reader research project to investigate the habits of its crucial 18 to 44-year-old "city dweller" audience. The Urban Life project, based on a panel of 3,000 readers across the UK, was backed by an investment of £350,000. (Marketplace, page 30)
The Guardian newspaper is relaunching its graduate supplement, Rise, on Saturday. It will be redesigned and repositioned to target students in their first, second and final years at university, as well as its current graduate audience.
BLM Media has boosted its business planning unit by appointing Victoria Butler to the position of deputy
planning director. She joins the agency from Saatchi & Saatchi in New York.
Sally Barker, head of advertiser development at Viacom Outdoor, is leaving to join GWR sales house Opus as head of client development.
Keith Jones, chief executive of Reed Business Information, has taken over as PPA chairman. He succeeds Derek Carter, chief executive of Emap Communications.
Brian Shields has been appointed to the newly created
position of vice-president, international research director for publisher Time & Fortune International.
Sly Bailey, chief executive of IPC Media, has been awarded the PPA Marcus Morris Award.A new range of six-sheet posters has launched this
week with a campaign for Royal Mail promoting Lord of the Rings. The national campaign will see 400 "dynamic image" lenticular six-sheets featuring 3D images against animated backgrounds.
This article was first published on Media Week