The Wallpaper Group has confirmed the launch of its new fashion title. Called Spruce, the first edition will be available on the newsstands on 30 August.
The bi-annual title is hoping to attract a similar audience to the group's flagship title, Wallpaper*, which recorded a circulation of 134,402 in the latest set of ABC results. Spruce will have an initial print run of 200,000 and will have separate covers, one for men and one for women.
Copy will include business news on the fashion industry but will also appeal to consumer readers.
This article was first published on Media Week