The Scottish Government and the Scottish Health Education Board are both to instigate statutory reviews of their creative and media accounts, worth a total of £7 million.
The Scottish Executive account is worth £4 million and the Health Education Board account worth around £3 million. The current incumbent for media planning and buying on both accounts is Feathers Brooksbank. The Scottish Executive creative account is held by Faulds Advertising, while The Bridge handles creative for the Health Education Board.
This article was first published on Media Week