Esquire is launching a spin-off quarterly sports title in June. Esquire Sport Quarterly (ESQ) will be bound onto the June edition of Esquire, which goes on sale on May 15.
Kevin Adams, publisher of Esquire and ESQ, said the title would be sharp, contemporary and glamorous. “Esquire Sport Quarterly is the only magazine dedicated to those men that take an active interest in professional sport and those that actively participate in amateur sport,” he said.
National Magazine Company recently closed its men’s health, fitness and lifestyle title ZM due to poor sales.
This article was first published on Media Week