Pharmaceutical giant Roche is to sponsor Christmas ITV in a £750,000 deal.
The sponsorship package, for Roche’s Rennie brand, will cover up to 30 programmes during the Christmas schedule, encompassing films, drama and entertainment.
The sponsorship is one of the first under the new ITC code that allows products to appear within credits.
The deal was negotiated on behalf of ITV by Andy Moore, account executive at Carlton’s sponsorship department, and MediaCom TMB’s dedicated sponsorship unit headed by Paul Chard.
This article was first published on Media Week