The Media Edge has been handed the multi-million pound launch task for online mortgage broker, E-Loan.
The agency will work alongside its creative sister agency Rainey Kelly Campbell Roalfe/Y&R with immediate effect. Several agencies including New PHD also pitched for the account. No spend has been confirmed but its is likey to be a similar figure to the £10 million eVentures is spending on buy.com.
TME will be charged with rolling out E-Loan, the first major joint project from eVentures into the UK online market. E-Loan will offer consumers mortgage products as well as auto finance and credit cards. However, initially, the UK proposition will focus on mortgages.
This article was first published on Media Week