Britannia Airways is reviewing the contract for its in-flight
title, Skyscene, and has entered discussions with eight publishing
agencies about a pitch for the business.
The review, out of the incumbent customer pub-lisher, The Communications
Team, is believed to have been triggered by the need to cut costs on the
A spokesman for Britannia confirmed that the account had been put out to
tender and submissions were being examined. The contenders are expected
to be cut down to a shortlist of five or fewer to pitch for the
Publishers involved in the review are believed to include British
Airways' incumbent, Cedar (formerly Premier Media Partners), Specialist
Publications and John Brown Publishing, which lost the account in
The past few months have seen publishers of in-flight magazines
suffering in the wake of the terrorist attacks of 11 September. John
Brown Publishing saw its Virgin Atlantic title, Hot Air, suspended as
the airline moved to cut costs.
The decision by Omnicom to fold Premier Media Partners into Redwood was
seen by many as a response to decreasing profitability on the British
Skyscene is published in six different language editions, with
Scandinavian titles produced in conjunction with the Norwegian
publishing house Cox Kornmunikasjon. It is not clear how these
arrangements will be affected.
This article was first published on Campaign