Marketing Mix: Pen Portrait - Lisa Merrick, marketing director at Tetley

At first glance I thought she had put a crossing out within her signature (not a good sign) but now realise she was dotting an 'i' without taking her pen off the page - a pointer to a gritty determination and a refusal to follow a prescribed route if she can come up with a better way.

The layout is 'different', but works well, reflecting a knowledge of presentation and a desire to be different.

Matt Small, account director at Brandhouse WTS, Tetley's branding agency, says: Having worked with Lisa over the past two years, we've certainly enjoyed the bold, creative side to her nature. If developing truly innovative brands is about approaching things in a different way, she does it.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit www.mind-explorer.com.

This article was first published on Marketing