Quali-Taxi allows clients to obtain qualitiative research from large nationally representative sample using BrainJuicer's emotive MindReading tool.
Quali-Taxi respondents are shown a selection of stimuli, such as images or video, and are asked open qualitative, idea generating or price sensitivity questions.
The output is then presented in BrainJuicer's Mind Map format, which shows the qualitative answers most commonly selected and the associated reasons why for each answer.
Similar to an omnibus, the service allows agencies and clients to ask specific questions without the cost and hassle of committing to setting up focus groups.
Yvonne Chien, BrainJuicer Director, said: "Quali-Taxi delivers the rich output you would hope to achieve from a focus group in the timescale that you would expect from an omnibus."
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This article was first published on brandrepublic.com