Clarks hires Klondike for global media task

As well as planning, Klondike will handle buying for the new ad campaign - due to break in early 2002 through St Luke's - in Spain, Germany, Holland, Belgium and Luxembourg.

James Burgess, founding partner at Klondike said: "Consumers of style brands often have more in common with other consumers thousands of miles away than with their own countrymen. Our task is to identify and reach those global affinity groups."

This article was first published on Campaign