Absolute Customer Management appoints Haygarth for integrated campaign

Absolute, which was founded in 2001, operates primarily in the UK financial services sector to provide management of risks such as insurance claims, and uses applied psychology and cognitive interviewing to detect fraud.

The campaign aims to enhance the perception of the group in the industry though its website, direct-response activity and trade-focused public relations.

Zarir Vakil, director of Absolute Customer Management, said: "We recognise that an integrated campaign is critically important in relaying our message and services to our target audience.

"We were very encouraged by Haygarth's acute understanding of our brief and very strong pitch, as well as the successful communications campaigns they have carried out for other relevant clients."

Haygarth recently underwent a management buyout led by managing director Sophie Daranyi and chief executive Stephen Morris, as well as making a series of promotions and appointments, including Gavin Mackennan-Little, who now heads up its copywriting team.

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This article was first published on brandrepublic.com