Purcer joins as senior account director and will work across a range of accounts including financial services and Epson. TMW's financial clients include Lloyds TSB and NatWest Primeline.
She previously worked at Lida, M&C Saatchi below-the-line agency, where she was responsible for British Airways Europe, NatWest and World Vision.
Miriam Foster has been appointed as account director on T-Mobile. She joins from Tequila on Canon and Four Roses Whiskey accounts.
Antonia Clarke joins TMW as account director working on British Airways UK & Ireland. She was previously at marketing agency Chemistry, working on Yell.com, Microsoft and Unilever.
Henry Lambert is taking on the role of account manager working on Nissan. He previously worked at Pepper Corporation on several prestigious accounts including Bentley, Intercontinental Hotels Group and Holiday Inn.
Chris Freeland, client services director at TMW, said: "Our new recruits bring a wealth of knowledge and experience to the business, which I'm sure will play an instrumental role in helping us to execute successful campaigns for our clients."
TMW recently won a Gold at Cannes Lions direct for its work on the Guinness relationship marketing along with 19 other industry awards in 2004.
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