Called 'All Stars', it will kick off this week at the family festival Guildfest in Guildford, before being taken around the country to other events, including the Sunderland Air Show and the Royal Lancashire Show.
Some of the Japanese video games firm's most popular characters, such as Mario, Donkey Kong and Zelda, will appear on the tour, giving children the chance to interact with them.
The events, organised by direct agency Geoff Howe Marketing Communications, will also be a chance for Nintendo to preview its Christmas games releases.
Nintendo has signed up children's channel Jetix as the tour's media partner, with plans to broadcast five shows on its PXG weekly games programme.
Crusha, the Associated British Foods-owned milkshake brand, has signed up as title sponsor of the tour and will conduct sampling at the events.
High-street video games retailer Game is also partnering the promotion. It will have a mobile shop at each event and is offering special games bundles in its branches throughout the summer.
The drive comes at a crucial time for Nintendo, which is enjoying buoyant sales of its DS handheld console. Sony is set to unveil its PSP in direct competition to the DS, and Nintendo is keen to bolster its dominance of the handheld market.
The activity is part of a £2.5m summer marketing spend backing Nintendo's range. Other plans include its first campaign aimed at girls and the DS Touch Me Tour, which is doing the rounds of music festivals.
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This article was first published on Marketing