New website promises to help consumers fight rising tide of mobile spam

The industry's first marketing campaign of its kind will enable consumers to identify the source of marketing messages sent to their handset via the website.

Consumers will be given the chance to opt-in to messages from selected brands and opt-out of brand campaigns in which they have no interest.

It is hoped the campaign will mean the credibility of mobile marketing will improve, leading to increased user participation.

The campaign comes as LogicaCmg forecast that the value of mobile content and downloads it to triple to £7.6bn within the next 12 months.

Pocket Choice will also assist wireless application providers and mobile network operators in many aspects of their mobile phone campaigns.

Troy Norcross, co-founder and CEO of Pocket Reach, said: "Pocket Reach is committed to building a trusted environment for consumers, mobile marketers and content providers.

"With Pocket Choice, consumers know they are in control, making it safer and easier to engage with all types mobile data service. Everyone wins."

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This article was first published on brandrepublic.com