DMB&B appointed to $25 million Sprint ION account

- Sprint has appointed DMB&B New York, to handle the estimated $25 million (£15 million) advertising account for its new high-speed communications service, Sprint ION.

Sprint ION, which launches later this year, offers consumers a full package of local and long distance phone services and high-speed internet access.

DMB&B will support the launch of ION with an ad campaign and a large-scale direct marketing push.

Terri Morrow, vice-president of emerging markets for Sprint's consumer services group, said: "We feel D'Arcy, with its tremendous experience in localised, highly-targeted media campaigns for clients such as Coca-Cola and Burger King, will be able to help us develop and refine the approach needed to help promote Sprint ION's advanced services to potential customers."

The Sprint ION account is a new line of business for Sprint and the appointment of DMB&B does not affect the telecom firm's relationship with its other advertising agencies.

Sprint's main consumer account is held by McCann-Erickson and its business to business account by Grey Advertising.

This article was first published on Campaign