The campaign's objectives to offer complete product information for all Mini models, great comparability between models, user-friendly top-navigation and content-dependent navigation, increased usability and achieved homogeneity throughout the site.
The creative team fully re-modeled the Mini brand's international website and created a new online showroom for all the MINI models, enabling consumers to browse in the virtual showroom. Film material, sound, enhanced interactivity and Flash technology were all used to create a truly multimedia website.
Marc Bresseel, Regional Sales Director, MSN Europe, comments: "This re-launch campaign demonstrates the effectiveness that online offers creatives. The re-launch used technology to enhance the creative look and feel of the brand, complementing the design rather than the technology dominating the creative."
This article was first published on brandrepublic.com