Wanadoo parent hinders ad pitch

The ISP, which operates in the UK and on the Continent, had shortlisted five agency groups: incumbent M&C Saatchi, which is pitching alongside BBDO; Y&R Paris and Red Cell; TBWA\London; Euro RSCG; and DDB London.

The agencies were told at the end of last week that the pitch was being put on ice as France Telecom evaluates the strategies for both Wanadoo and Orange.

Separately, Orange is hunting a global branding agency. The search is not expected to affect UK ad agency Mother.

This article was first published on Marketing