The Hatfield-based design communications agency will be creating the brand identity for a range of materials including posters, flyers, ads, tickets and promotional items for the three-day event being held on June 10-12 at Brockwell Park, near Brixton.
St Cross has previously carried out promotional design work for sister company, Field Textiles, and has experience in the telecoms, automotives and entertainment marketing for companies such as T-Mobile, Renault and Hornby.
John Farmer, managing director at St Cross, said: "This has been a really great project for us to work on.
"The look we have created is a true reflection of the audience The Main Event ishoping to attract to this exciting event."
Park Live is expected to be attended by an audience of between 7,500 and 10,000.
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This article was first published on brandrepublic.com