Reast has over 20 years' experience in client and agency side research. Most recently she was business director for health and personal care at research firm Holden Pearmain.
Previously, she has held positions at Millward Brown, Boots Healthcare International and Reckitt Benckiser.
The company has made two other senior qualitative appointments. Grit Jobke joins from Research International in Germany as client consultant for the Nunwood qualitative team.
She will be working alongside Matt Coggan, who joins from Sadek Wynberg Millward Brown.
In addition, Stuart Kielty has been taken on as client consultant for the qualitative team. He previously managed the research team at Yorkshire Forward.
Clare Bruce, chief executive of Nunwood Consulting, said the new appointments were "a real testament to the strong reputation and ongoing success of the company".
Nunwood won the BMRA award for Best Agency in 2004.
The company provides a full-service insight agency providing global consumer insight, consultancy, online knowledge systems and market analytics.
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