Raytheon draws up US shortlist

Campaign, Tuesday, 15 December 1998, 12:00am,

- US defence firm, Raytheon, has shortlisted three agencies to pitch for its $15 million advertising account.

- US defence firm, Raytheon, has shortlisted three agencies to pitch for its $15 million advertising account.

Keiler & Company, Farmington, Connecticut; Campbell-Ewald, Warren, Michigan, and McCann-Erickson, Los Angeles, will make final presentations to the Lexington-based contractor, with a decision expected in January.

In addition to the three, the long list of agencies included Hill, Holliday, Connors, Cosmopulos, Boston, and Doremus & Company, New York.

The incumbent agency of four-years, Ingalls Advertising, Boston, did not take part in the review.





This article was first published on Campaign

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